Braze is a powerful lifecycle marketing tool that enables you to send email, push, SMS, and in-app messages to your leads and customers with great flexibility and segmentation capabilities. Given everything you can do with Braze’s multi-channel feature set, being an expert requires an understanding of marketing strategy, creative, analytics, and programmatic languages like HTML, SQL, and javascript.
Fix Broken Klaviyo Flows Using Notification Steps
We all want to create ‘set and forget’ Klaviyo flows that we never have to look at and update, but we also need to make sure they continue to work. And as we create more and more flows along a user journey, it can be time consuming to constantly check in on every single flow to do proper QA. With Klaviyo Flow Notification Steps, we can get some help in making sure our flows are working properly.
When NOT to hire an email marketing agency
At MH Digital, we regularly speak with companies looking to hire an email marketing agency. During our typical 20 min discovery call in which we’re being interviewed, we’re listening and asking questions ourselves to figure out not just if we’re the right agency for them, but simply if an email marketing agency is right for them to begin with. Here are some of the things we’re asking to get to the bottom of whether or not an agency is right for them.
Most marketing emails don’t need to be art projects.
We absolutely want our emails to look great. The value of branding and design shouldn’t be understated, especially in the digital world where it’s critical to stand out against competition. However, it’s important to understand what goes into making great looking emails, and what the difference is between a great looking email and what we mean by an “art project”.