Guide to Connected Content in Braze

MHDG Staff Email Marketing, Marketing Automation

Braze’s most powerful yet most misunderstood personalization feature is Connected Content, which allows you to quickly reference and insert data from any accessible API endpoint for use in your content. 

Let’s walk you through what it is, why you need it, and how to implement it with a real client example.

How to Hire a Braze Expert

MHDG Staff Email Marketing, Marketing Automation, Operations

Braze is a powerful lifecycle marketing tool that enables you to send email, push, SMS, and in-app messages to your leads and customers with great flexibility and segmentation capabilities. Given everything you can do with Braze’s multi-channel feature set, being an expert requires an understanding of marketing strategy, creative, analytics, and programmatic languages like HTML, SQL, and javascript.