Was this just a poor email campaign sent near a holiday in a notoriously slow season for marketing? Or a sign of a bigger issue in email deliverability?
Here’s how to tell.
How to Automatically Sunset Unengaged Email Contacts
Hitting contacts with emails that continue to go unopened is seen quite poorly in the eyes of most modern email clients, and can end up putting your emails into their spam folder (even if they previously explicitly opted in) and automatically into the spam folders of others. – We recommend setting up automation to handle this sunsetting for you.
The Boy Who Cried ‘Promotion’ & Why Email Engagement Matters
Most marketers have a basic understanding of email engagement. High open and click rates are good, low open and click rates are bad. Good engagent means we have a chance for our subscribers and audience to move down the funnel or to buy more of our products. But engagement needs to be thought of as more than how successful we are at the perceived machine that is inputting emails and outputting more sales.
Segmentation Tip: Tag Your ‘Only at a Discount’ Buyers and Clients
As much as we may not like to admit it, most of us have those products or services that we only buy at a discount. With a few of us being avid golfers here at MHDG, we’re guilty of stocking up on golf balls, gloves, and other accessories once a year during the end of the season sales event, and we have a pretty good sense of when that takes place and when we should go looking for that sale. While there aren’t any global statistics that indicate what percentage of shoppers are like this for a given industry, it’s something worth identifying for your business.