Mailchimp is a solid choice for any small business getting started with email marketing. It’s got solid integrations and a really friendly price to allow you to start building an audience and communicating with your subscribers without a steep initial time or financial investment. Unfortunately, given how easy Mailchimp is to get started with, many businesses and users dive in and grow their list size, but begin to see their engagement start to shrink and get in over their heads without a proper understanding of how to manage their list hygiene and deliverability.
Dos and Don’ts – Email Marketing as Lead Generation Tool
The problem is, because of the low barrier to attempt it, it is treated more as a cash grab opportunity, and there are a ton of shortcuts taken to make a quick buck. If you do think email is an appropriate prospecting channel (notice the difference here between the terminology in prospecting and lead generation), make sure you’re not doing any of the following.
How do you personalize your email in order to increase opening rates?
Email personalization is about more than merging in the contacts first name into the salutation, or having dynamic images or text, it’s about building a reputation that your emails are interesting, relevant, and timely. To increase our open rates and engagement, we need to think bigger.
Cleaning Stagnant Email Marketing Lists
Every organization doing email marketing, whether it’s a B2B service based business or a B2C e-commerce site, will accumulate a large contact database that will eventually grow stagnant as prospects drop out of the funnel, or past customers no longer come back to shop. If you’re staying on top of your email marketing list hygiene and automated segmentation, then these …