In a recent blog post, Mozilla Firefox unveiled that the latest out of the box version of Firefox will have third party cookie trackers now blocked by default. If you are an avid user of marketing automation, this is a pretty big deal.
The Case for Contracting Out Your Marketing Automation Position
Marketing Automation is a complex category within digital marketing that spans across Lead Generation, Lead Nurturing, Sales, Operations, and Support. The platforms have wide reaching integrations, can contain deeply technical needs, and can have so many complicated features that even the biggest platforms offer certifications to demonstrate someone’s ‘expertise’ with their platforms. That being said, Marketing Automation isn’t always a …
Understanding the Differences Between Marketing Automation and Sales Automation
Both Marketing Automation and Sales Automation can – and often should – be used in tandem to support marketing and sales operations, particularly in high touch B2C and B2B business, but it’s important to understand what they’re used for in order to fit them successfully into your sales and marketing user journeys. Trying to ask either type of platform to do the job of both often leads to user friction at best, and deliverability or engagement issues at worst.
How We Hacked Email Notifications into Klaviyo
Without internal notifications, these contacts get treated like any other buyer in Klaviyo, and it would require a separate platform to manage them from end to end, or to watch Klaviyo all day for particular form submissions. Rather than have to use another tool to handle notifying the sales team about B2B-esque inquiries, we took action using Klaviyo’s easy to use custom event triggers – and Zapier – to handle these contacts.