Both Marketing Automation and Sales Automation can – and often should – be used in tandem to support marketing and sales operations, particularly in high touch B2C and B2B business, but it’s important to understand what they’re used for in order to fit them successfully into your sales and marketing user journeys. Trying to ask either type of platform to do the job of both often leads to user friction at best, and deliverability or engagement issues at worst.
Why Implementing Marketing Automation Should Probably Lead To More Work, Not Less
If your business is looking to take the next step with it’s digital marketing scale and capabilities, you’re probably considering a marketing automation platform. Marketing Automation platforms give you the ability to build out your customer journey, nurture prospects and leads until they’re ready to buy, and more seamlessly pass leads over to the sales teams. Of course, they also …
The Single Most Important Quality to Consider When Hiring a Marketing Automation Specialist
If you’re hiring a new employee to run the marketing automation platform for your business, outside of the qualities that make people a good candidate for any position at a company (work ethic, enthusiasm, culture fit, etc) and the general ability to navigate a technical web based interface, the focus should not necessarily be on: specific platform experience or certifications …