Email personalization is about more than merging in the contacts first name into the salutation, or having dynamic images or text, it’s about building a reputation that your emails are interesting, relevant, and timely. To increase our open rates and engagement, we need to think bigger.
First Impressions, Your Email Subscribers, and Puppies
What’s glossed over in just about all of the advice out there is perhaps the most critical point to actually turn those emails into engaged subscribers. If you collect an email address, you want to be confident that you can actually leverage them to increase your future sales or conversions – and doing so starts right away.
Cleaning Stagnant Email Marketing Lists
Every organization doing email marketing, whether it’s a B2B service based business or a B2C e-commerce site, will accumulate a large contact database that will eventually grow stagnant as prospects drop out of the funnel, or past customers no longer come back to shop. If you’re staying on top of your email marketing list hygiene and automated segmentation, then these …
Digging Out of an Email Deliverability Hole
You’re 2 years into a significant investment in email marketing. It started off great, with 40+% open rates, high click through rates, and clear, tangible ROI. But you might have noticed while your email lists have been growing, there’s been a steady decrease in engagement, with open rates getting low enough that you’re wondering if you’re even hitting the inbox …