Below you'll find a list of all posts that have been categorized as “Email Marketing”
We all want to create ‘set and forget’ Klaviyo flows that we never have to look at and update, but we also need to make sure they continue to work. And as we create more and more flows along a user journey, it can be time consuming to constantly check in on every single flow to do proper QA. With Klaviyo Flow Notification Steps, we can get some help in making sure our flows are working properly.
In many cases, abandoned cart flows are set up early on, and then neglected in a sort of ‘set and forget’ philosophy. While they will likely continue to convert, there are simple optimizations you can do to these journeys (besides just sending more emails). Let’s jump into 3 different strategies we’ve used with our clients to improve their abandoned cart conversions through emails in Klaviyo.
When used in tandem with engagement metrics like open rate and click rate, revenue per recipient is a solid KPI to strike the right balance between a healthy email database and one that drives strong revenue. It’s the link between the two ends of that spectrum that every email marketer needs to pay attention to in order to be successful in the long term with email, and can help you dig out of deliverability holes and cut down runaway email volume.
If you’re looking to improve your overall email marketing program, you might be asking yourself what is right amount of revenue is to generate from campaigns vs flows?
