Below you'll find a list of all posts that have been categorized as “misc”
Referrals are an incredible boost to growth – but for many B2C brands, how many subscribers really have their friends’ email addresses readily available? Not many.
One thing we do have though is our friends’ phone numbers. But how do you share something from an email with a friend via text? A screenshot? Trying to copy a link and write up a text saying ‘hey this is something you should check out’? These methods are full of friction.
In a recent blog post, Mozilla Firefox unveiled that the latest out of the box version of Firefox will have third party cookie trackers now blocked by default. If you are an avid user of marketing automation, this is a pretty big deal.
While click through rate may be the most obvious example in highlighting the distinction between the ways different platforms calculate their reporting metrics, its not the only one – and it’s critical to know how to accurately calculate and interpret your metrics before taking action on them.
Chatbots have been gaining in popularity. Take a look around the web and you’ll see the little chat icons powered by great platforms like Intercom, Manychat, and Drift. Facebook itself has built it’s own chatbot feature within its Messenger platform. In 2017, the number of chatbots Facebook Messenger supports grew to 100K and the global chatbot market is expected to reach $1.23 billion by 2025.
