When used in tandem with engagement metrics like open rate and click rate, revenue per recipient is a solid KPI to strike the right balance between a healthy email database and one that drives strong revenue. It’s the link between the two ends of that spectrum that every email marketer needs to pay attention to in order to be successful in the long term with email, and can help you dig out of deliverability holes and cut down runaway email volume.
How much revenue should be driven from campaigns vs. flows in Klaviyo?
If you’re looking to improve your overall email marketing program, you might be asking yourself what is right amount of revenue is to generate from campaigns vs flows?
The Klaviyo Performance Dashboard Guide
Each of these metrics is helpful in evaluating how successful your email and SMS program is in Klaviyo, but to understand how to improve it, we need to understand what all of these metrics actually mean in context.
In this blog post, we’ll share key information on the basics of the dashboard, but we’ll also share a few things to think about for your specific Klaviyo account as they pertain to each metric.
Creating email links that send SMS messages
Referrals are an incredible boost to growth – but for many B2C brands, how many subscribers really have their friends’ email addresses readily available? Not many.
One thing we do have though is our friends’ phone numbers. But how do you share something from an email with a friend via text? A screenshot? Trying to copy a link and write up a text saying ‘hey this is something you should check out’? These methods are full of friction.