When it comes to actual survey implementation within an email, there are a few things to consider, the first being the format and function of your survey itself. Surveys take various forms ranging from long winded questions with multiple choices, long responses, to a simple thumbs up or thumbs down.
Emails We Open: The Monthly Stoke
This is the first installment in “Emails We Open” – a blog and content series in which the team at MH Digital shares and analyzes real emails that we receive in our own personal inboxes that stick out to us.
Death by Metrics
Data is important. But any statistician or good businessman/woman will tell you that contextualizing data is even more important. Marketing is not an exact science, and there are biases and variables (also known as our prospects and leads 🙂) that influence data. If we operate without understanding where these variables and biases are hiding, we can be led astray, chasing metrics that may lead to nowhere or, worse, to long term issues.
Understanding Differences in Email Marketing Metrics Across Platforms
While click through rate may be the most obvious example in highlighting the distinction between the ways different platforms calculate their reporting metrics, its not the only one – and it’s critical to know how to accurately calculate and interpret your metrics before taking action on them.