It’s all well and dandy if you start with these groups from scratch – but what do you do when your email list is already well built, and everyone has been receiving the same content? Do you add everyone to all of the groups? Do you force them to choose their preferences before sending any new content?
First Impressions, Your Email Subscribers, and Puppies
What’s glossed over in just about all of the advice out there is perhaps the most critical point to actually turn those emails into engaged subscribers. If you collect an email address, you want to be confident that you can actually leverage them to increase your future sales or conversions – and doing so starts right away.
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