Below you'll find a list of all posts that have been tagged as “Marketing Automation”
Chatbots have been gaining in popularity. Take a look around the web and you’ll see the little chat icons powered by great platforms like Intercom, Manychat, and Drift. Facebook itself has built it’s own chatbot feature within its Messenger platform. In 2017, the number of chatbots Facebook Messenger supports grew to 100K and the global chatbot market is expected to reach $1.23 billion by 2025.
Let’s face it. Marketing Automation isn’t cheap, and it isn’t simple. If you’re paying potentially thousands of dollars for these tools, it’s important to make sure you’re actually getting as much out of them as you can. If you’re not, it’s time to re-think the resources you’ve dedicated to run it, or re-think the platform as being the right fit …
If your business is looking to take the next step with it’s digital marketing scale and capabilities, you’re probably considering a marketing automation platform. Marketing Automation platforms give you the ability to build out your customer journey, nurture prospects and leads until they’re ready to buy, and more seamlessly pass leads over to the sales teams. Of course, they also …
When you’re looking for the best processes to implement, look first at the ones that solve your biggest marketing/sales challenges or relieve the biggest bottlenecks in your marketing/sales processes. Every organization has different goals, parts of their funnel that freshly rotated content, and parts of their funnel that are inefficient.
