If you’re looking to improve your overall email marketing program, you might be asking yourself what is right amount of revenue is to generate from campaigns vs flows?
The Klaviyo Performance Dashboard Guide
Each of these metrics is helpful in evaluating how successful your email and SMS program is in Klaviyo, but to understand how to improve it, we need to understand what all of these metrics actually mean in context.
In this blog post, we’ll share key information on the basics of the dashboard, but we’ll also share a few things to think about for your specific Klaviyo account as they pertain to each metric.
Evaluate the Revenue from Klaviyo metric with proper context
Most companies looking to hire an email marketing agency are using the percentage of Revenue from Klaviyo as their email KPI and feel they need to dramatically improve that number to grow. But it’s important to understand what a good and healthy percentage of revenue is for your business. Without understanding what goes into it (and how it can be manipulated), you can set yourself up with bad expectations, hire the wrong email agency, or hurt your email marketing program in the long run.
Death by Metrics
Data is important. But any statistician or good businessman/woman will tell you that contextualizing data is even more important. Marketing is not an exact science, and there are biases and variables (also known as our prospects and leads 🙂) that influence data. If we operate without understanding where these variables and biases are hiding, we can be led astray, chasing metrics that may lead to nowhere or, worse, to long term issues.
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