While click through rate may be the most obvious example in highlighting the distinction between the ways different platforms calculate their reporting metrics, its not the only one – and it’s critical to know how to accurately calculate and interpret your metrics before taking action on them.
How is marketing automation attribution changing?
It’s definitely getting more advanced, for good reason. With all of the different marketing and advertising channels out there (blog marketing, social media marketing, affiliate/influencer advertising, email, search engine marketing, etc), there’s a lot of different paths a marketing team might try to increase the leads driven to sales. Marketers are no longer the marketers we think of from decades …
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