Both Marketing Automation and Sales Automation can – and often should – be used in tandem to support marketing and sales operations, particularly in high touch B2C and B2B business, but it’s important to understand what they’re used for in order to fit them successfully into your sales and marketing user journeys. Trying to ask either type of platform to do the job of both often leads to user friction at best, and deliverability or engagement issues at worst.
Tag Archive
Below you'll find a list of all posts that have been tagged as “sales automation”