Without internal notifications, these contacts get treated like any other buyer in Klaviyo, and it would require a separate platform to manage them from end to end, or to watch Klaviyo all day for particular form submissions. Rather than have to use another tool to handle notifying the sales team about B2B-esque inquiries, we took action using Klaviyo’s easy to use custom event triggers – and Zapier – to handle these contacts.
Signs That You Could Be Getting More Out of Marketing Automation
Let’s face it. Marketing Automation isn’t cheap, and it isn’t simple. If you’re paying potentially thousands of dollars for these tools, it’s important to make sure you’re actually getting as much out of them as you can. If you’re not, it’s time to re-think the resources you’ve dedicated to run it, or re-think the platform as being the right fit …
Why Implementing Marketing Automation Should Probably Lead To More Work, Not Less
If your business is looking to take the next step with it’s digital marketing scale and capabilities, you’re probably considering a marketing automation platform. Marketing Automation platforms give you the ability to build out your customer journey, nurture prospects and leads until they’re ready to buy, and more seamlessly pass leads over to the sales teams. Of course, they also …
What is the Best Marketing Automation Process?
When you’re looking for the best processes to implement, look first at the ones that solve your biggest marketing/sales challenges or relieve the biggest bottlenecks in your marketing/sales processes. Every organization has different goals, parts of their funnel that freshly rotated content, and parts of their funnel that are inefficient.