If you can alleviate those friction points with marketing automation, that’s going to make the biggest impact to ROI of your marketing automation tool, far more than any tip or feature hack you read about in a blog.
How is marketing automation attribution changing?
It’s definitely getting more advanced, for good reason. With all of the different marketing and advertising channels out there (blog marketing, social media marketing, affiliate/influencer advertising, email, search engine marketing, etc), there’s a lot of different paths a marketing team might try to increase the leads driven to sales. Marketers are no longer the marketers we think of from decades …
On Choosing the Best Marketing Automation Platform
When you’ve made the decision to pursue a marketing automation platform for your business, you’ll immediately be thrown into paralysis of analysis, trying to evaluate an overwhelming amount of options out there. There are dozens, if not hundreds of tools available, every one of them doing whatever they can to get in front of you and win your business. On …
The Single Most Important Quality to Consider When Hiring a Marketing Automation Specialist
If you’re hiring a new employee to run the marketing automation platform for your business, outside of the qualities that make people a good candidate for any position at a company (work ethic, enthusiasm, culture fit, etc) and the general ability to navigate a technical web based interface, the focus should not necessarily be on: specific platform experience or certifications …