Evaluate the Revenue from Klaviyo metric with proper context

MHDG Staff Email Marketing

Most companies looking to hire an email marketing agency are using the percentage of Revenue from Klaviyo as their email KPI and feel they need to dramatically improve that number to grow. But it’s important to understand what a good and healthy percentage of revenue is for your business. Without understanding what goes into it (and how it can be manipulated), you can set yourself up with bad expectations, hire the wrong email agency, or hurt your email marketing program in the long run.

How We Hacked Email Notifications into Klaviyo

MHDG Staff Marketing Automation, Operations

Without internal notifications, these contacts get treated like any other buyer in Klaviyo, and it would require a separate platform to manage them from end to end, or to watch Klaviyo all day for particular form submissions. Rather than have to use another tool to handle notifying the sales team about B2B-esque inquiries, we took action using Klaviyo’s easy to use custom event triggers – and Zapier – to handle these contacts.