If you’re hiring a new employee to run the marketing automation platform for your business, outside of the qualities that make people a good candidate for any position at a company (work ethic, enthusiasm, culture fit, etc) and the general ability to navigate a technical web based interface, the focus should not necessarily be on: specific platform experience or certifications …
How We Built Our Sales Funnel at No Cost
We spent a good portion of our careers running Customer Success at Net-Results, a Marketing Automation Platform built for mid-size to enterprise level businesses. We knew what marketing automation tools could do for us managing our own sales funnel, as our job was to train marketers on how to use these platforms and help set up and automate funnels for all sorts of …