Below you'll find a list of all posts that have been categorized as “Email Marketing”
Each of these metrics is helpful in evaluating how successful your email and SMS program is in Klaviyo, but to understand how to improve it, we need to understand what all of these metrics actually mean in context.
In this blog post, we’ll share key information on the basics of the dashboard, but we’ll also share a few things to think about for your specific Klaviyo account as they pertain to each metric.
Just tossing every subscriber on your Shopify site into the same list is convenient – but it can lead to confusion in the messages you’re sending to subscribers and how you manage them in Klaviyo.
Most companies looking to hire an email marketing agency are using the percentage of Revenue from Klaviyo as their email KPI and feel they need to dramatically improve that number to grow. But it’s important to understand what a good and healthy percentage of revenue is for your business. Without understanding what goes into it (and how it can be manipulated), you can set yourself up with bad expectations, hire the wrong email agency, or hurt your email marketing program in the long run.
At MH Digital, we regularly speak with companies looking to hire an email marketing agency. During our typical 20 min discovery call in which we’re being interviewed, we’re listening and asking questions ourselves to figure out not just if we’re the right agency for them, but simply if an email marketing agency is right for them to begin with. Here are some of the things we’re asking to get to the bottom of whether or not an agency is right for them.
