It’s all well and dandy if you start with these groups from scratch – but what do you do when your email list is already well built, and everyone has been receiving the same content? Do you add everyone to all of the groups? Do you force them to choose their preferences before sending any new content?
The Boy Who Cried ‘Promotion’ & Why Email Engagement Matters
Most marketers have a basic understanding of email engagement. High open and click rates are good, low open and click rates are bad. Good engagent means we have a chance for our subscribers and audience to move down the funnel or to buy more of our products. But engagement needs to be thought of as more than how successful we are at the perceived machine that is inputting emails and outputting more sales.
Managing List Hygiene and Email Deliverability in Mailchimp
Mailchimp is a solid choice for any small business getting started with email marketing. It’s got solid integrations and a really friendly price to allow you to start building an audience and communicating with your subscribers without a steep initial time or financial investment. Unfortunately, given how easy Mailchimp is to get started with, many businesses and users dive in and grow their list size, but begin to see their engagement start to shrink and get in over their heads without a proper understanding of how to manage their list hygiene and deliverability.
Dos and Don’ts – Email Marketing as Lead Generation Tool
The problem is, because of the low barrier to attempt it, it is treated more as a cash grab opportunity, and there are a ton of shortcuts taken to make a quick buck. If you do think email is an appropriate prospecting channel (notice the difference here between the terminology in prospecting and lead generation), make sure you’re not doing any of the following.