First, it’s important to have a baseline definition of growth hacking, which depending on who you ask is either a buzzword for common sense marketing on a limited budget (AKA marketing…), or it’s a magical skill that internet gurus have to turn the money in your couch cushions into millions of dollars in revenue. We’ll go with something like doing what you can to grow on a limited budget – and email is of course one channel to grow your business.
Segmentation Tip: Tag Your ‘Only at a Discount’ Buyers and Clients
As much as we may not like to admit it, most of us have those products or services that we only buy at a discount. With a few of us being avid golfers here at MHDG, we’re guilty of stocking up on golf balls, gloves, and other accessories once a year during the end of the season sales event, and we have a pretty good sense of when that takes place and when we should go looking for that sale. While there aren’t any global statistics that indicate what percentage of shoppers are like this for a given industry, it’s something worth identifying for your business.
How We Hacked Email Notifications into Klaviyo
Without internal notifications, these contacts get treated like any other buyer in Klaviyo, and it would require a separate platform to manage them from end to end, or to watch Klaviyo all day for particular form submissions. Rather than have to use another tool to handle notifying the sales team about B2B-esque inquiries, we took action using Klaviyo’s easy to use custom event triggers – and Zapier – to handle these contacts.
Why Implementing Marketing Automation Should Probably Lead To More Work, Not Less
If your business is looking to take the next step with it’s digital marketing scale and capabilities, you’re probably considering a marketing automation platform. Marketing Automation platforms give you the ability to build out your customer journey, nurture prospects and leads until they’re ready to buy, and more seamlessly pass leads over to the sales teams. Of course, they also …