If you can alleviate those friction points with marketing automation, that’s going to make the biggest impact to ROI of your marketing automation tool, far more than any tip or feature hack you read about in a blog.
How is marketing automation attribution changing?
It’s definitely getting more advanced, for good reason. With all of the different marketing and advertising channels out there (blog marketing, social media marketing, affiliate/influencer advertising, email, search engine marketing, etc), there’s a lot of different paths a marketing team might try to increase the leads driven to sales. Marketers are no longer the marketers we think of from decades …
On Choosing the Best Marketing Automation Platform
When you’ve made the decision to pursue a marketing automation platform for your business, you’ll immediately be thrown into paralysis of analysis, trying to evaluate an overwhelming amount of options out there. There are dozens, if not hundreds of tools available, every one of them doing whatever they can to get in front of you and win your business. On …
Cleaning Stagnant Email Marketing Lists
Every organization doing email marketing, whether it’s a B2B service based business or a B2C e-commerce site, will accumulate a large contact database that will eventually grow stagnant as prospects drop out of the funnel, or past customers no longer come back to shop. If you’re staying on top of your email marketing list hygiene and automated segmentation, then these …