Below you'll find a list of all posts that have been categorized as “Marketing Automation”
Braze’s most powerful yet most misunderstood personalization feature is Connected Content, which allows you to quickly reference and insert data from any accessible API endpoint for use in your content.
Let’s walk you through what it is, why you need it, and how to implement it with a real client example.
Braze is a powerful lifecycle marketing tool that enables you to send email, push, SMS, and in-app messages to your leads and customers with great flexibility and segmentation capabilities. Given everything you can do with Braze’s multi-channel feature set, being an expert requires an understanding of marketing strategy, creative, analytics, and programmatic languages like HTML, SQL, and javascript.
Marketing Automation is a complex category within digital marketing that spans across Lead Generation, Lead Nurturing, Sales, Operations, and Support. The platforms have wide reaching integrations, can contain deeply technical needs, and can have so many complicated features that even the biggest platforms offer certifications to demonstrate someone’s ‘expertise’ with their platforms. That being said, Marketing Automation isn’t always a …
Both Marketing Automation and Sales Automation can – and often should – be used in tandem to support marketing and sales operations, particularly in high touch B2C and B2B business, but it’s important to understand what they’re used for in order to fit them successfully into your sales and marketing user journeys. Trying to ask either type of platform to do the job of both often leads to user friction at best, and deliverability or engagement issues at worst.
